Online shopping is no longer limited to a happy few. All over the world it's becoming more and more common to shop online. Amazon.com has been the major example and honestly it still is. Book sales are still ranking number 1 for online sales. Clothing and buying Airline tickets are the close followers.
We found a nice Infographic showing where and what we are buying through webshops around the world. The infographic is based on a 2010 Nielsen survey of more than 27,000 Internet users from North America, South America, Asia Pacific, Europe and the Middle East.
Going into their research, they found that while checking online reviews are popular for some products like consumer electronics and cars, most shoppers still trust the recommendations of friends and family overall. They found that 57 percent of online respondents consider reviews prior to buying, with reviews on cars and software ranking as the most important. Consumers in the Asia Pacific with 49 percent found reviews are most valuable, while just 32 percent of consumers in Europe consider reviews prior to making a purchase. As we mentioned before this is why social sharing is so important for retailers.