There’s no doubt that the world of commerce is now having a true e-commerce craze. Retailers know that if they want to satisfy their clients they need to have an eshop apart from their shop. Sometimes they even choose to have an online shop over having an offline shop with real-life location. Thus it seems that a webshop is a must-have, but if so then why do you really need it?
1. There are no boundaries
Haven’t you ever dreamt of having numerous customers that come to your shop from all over the world? If you have an e-commerce that dream can come true. Although the globalization, some products are sooner fashionable than somewhere else. So, if you’re a webshop owner you don’t have to worry that you’ll be left with some unsold products. Believe it or not but tablets in Poland are just now becoming popular, so if you still have them in your offer, why not try to sell them in Poland? With a webshop you’re just a few clicks away from your potential customers. The only thing to do is to change the language of your website without even the need to go to the country you wish to sell your products in.
2. Cheap doesn’t mean cheesy
It’s a common knowledge that on the Internet you can very often buy the same things cheaper. But does it mean that the products are of worse quality? Or that you earn less as a shop-owner? Let’s think about it! Imagine the cost of the rent on some busy street in a typical, rather unknown European city? If you were to rent a place there, what would your prices look like? What if instead you’d consider New York’s 5th Avenue? It’s so popular, but out of reach? No, not with e-commerce! You can get a lot of traffic even if your online shop is located in your own kitchen.
Or have you ever wondered how managers deal with the amount of stuff hired in a shop? There are payrolls to discuss, timetables with a sick leave or/and vacation. That’s quite absorbing and time consuming, requires reasonability and sensitivity from you, or extra stuff to cope with it. Talking about webshops, even if your business is quite the size, you are still able to run it with a few people only. Moreover you can offer more flexible timetables and better salary, since your maintenance costs are lower.
In order to run your e-shop you need to invest in a good domain and a few great people. Outsource the server maintenance and storage by using a managed webcommerce service. But that’s still a couple of times less than rental costs in average location and several staff member on your payroll. Consequently, even if you set prices lower, you’ll still earn more, offering the same quality.
3. Time is not the limit
Of course there are non-stop shops, opened 24 hours a day for seven days in a week. Although it’s possible to have an offline shop that works like this, it’s enormously money consuming. Each employee has to be paid more when working at night or during the weekend and you often don’t get a day off. If that bothers you, then e-commerce is for you! A business that serves your customers whenever they have an urge to buy and gives you some time to relax at the same time is like hitting a jackpot!
4. Avoid the plague!
The facts are that more than $13 billion worth of goods are stolen from retailers each year. That gives more than $35 million a day. To prevent it you can hire a watchman, install monitoring and observe your customers carefully. What kind of a business is this anyway? How would you like if some security was stalking you whenever you stand by the shelf for too long? The question here is: what can we do to seem like a trusting company and not lose money? If you don’t have an answer, maybe a webshop is your solution. Here you and your stuff have a full control over your goods. Since nothing is displayed in the direct access of your customer you can now be full of trust for your clients.
5. Profit from endless SM and mobile possibilities
Unlike offline stores, your client can make a purchase sitting in a waiting room, waiting for a doctor’s appointment. If your webshop is mobile ready and is visible on social networks you can make enormous profits. 67% of online shoppers admit that they spend more on online shopping after recommendations from Facebook or Twitter. Also 90% of all purchases are subject to social influence, wouldn’t it be nice if that included the ones from your offer?
All of those reasons of course don’t mean that e-commerce will work for your business. Make sure you’ll analyze carefully pros and cons before you decide to set up a webshop. To help you make up your mind you can read our post: “5 reasons why you shouldn’t have a webshop”.
And now, what do you think about having a webshop? Or maybe you have some other reason for having it that wasn’t mentioned here? – Share with us!