Do you feel overwhelmed by the innovations coming from every possible side? There are a lot of features that you can choose from to make your webshop a modern enterprise. Obviously, your business doesn't need all of them to function successfully! It's all about your needs and the type of your business. Always make sure you think through all of extra purchases. Here is a collection of the ones, I think are indispensable to leverage your sales.
Mobile – it’s madness!
People all around the world are now using smartphones and tablets. In many places, they have an access to the Internet. As much as 60% tablets’ users admitted to use them for shopping. Even serious businessmen run their companies even when climbing Mount Blanc. Following this trend it would be a good idea to get your eshop some mobile extensions for you and your shoppers. Imagine that thanks to those a client can buy your products whenever and wherever he feels like buying. Isn’t that a dream come true? To support the facts with some numbers, the predicted growth of mcommerce will rise from $4.4 billion in 2011 to $23.8 billion in 2015. I guess those numbers speak for themselves. Think about it choosing an e-commerce platform you'll build your shop on. Does it support mobile solutions?
Build a community around your shop
You should have already noticed that people, most probably including you and me, are extremely active on social networks, like Facebook or Twitter. Your customers, as well, leave comments, likes or criticisms using these tools. Just think about it, 90% of all purchases are mentioned, compared and shared on social networks. There are 150 million people engaging with Facebook on external websites, each month! The phenomenon is huge and affects every business, as people feel they can get some control over the sales of each retailer. Wouldn't it be unreasonable to ignore social media, if 90% of consumers claim they trust recommendation from their friends on social networks? If you want your business to keep up to that innovation think of integrating your e-commerce with social media! Preferably, you should find an e-commerce platform that offers such integration.
The web is now full of websites and all of them wish for many clicks! You probably know this dream very well. Many websites’ owners read manuals and spend long hours on inventing SEO friendly content. This is not all what needs to be done to pierce through, though.
Have you heard about routing? In simple words, this mechanism customizes your url’s to make them directly connected to your domain. Such url’s are then more visible in search engines and let your website’s users save time when browsing.
To get even more traffic, you should start a good link building. Think of places that would accept your external links. The more websites and Internet advertisements you'll appear on, the better positioning you'll get. I can imagine it's a lot to be done at once and that it can be new to you, as well. Some webshop owners spend hours figuring it all out themselves. Others prefer to get some professional advice or even outsource this part of marketing.
Makeovers are fun
To stay popular you need to be up to date with the latest fashions. This means changing the looks of you shop. You can plan the changes according to different indicators: seasons, sport events, festivals, etc. If you sell music, then maybe change your layout each time there's an interesting concert? Whatever your plan for changes is, it will drive more people and create sort of a bond. Isn't that we tend to pop up to places if we know something has changed? For that reason think of a solution that would allow you for as many changes as you like and as often as you want to.
Get full control
Any analytical mind would tell you that the right data analysis makes wonders to business. The correct analysis will let you manage all the essential parts of your sales process. That's why e-commerce enterprises appreciate ERP (Enterprise Resource Planning) systems a lot. Thanks to is you can easily check which parts of your business bring most profits and which cause problems. That's why, eliminating any issues becomes a child’s play. An ERP system combines accounting, manufacturing, sales, services and CRM (Customer Relationship Management). You'll get an optimal result if your ERP and e-commerce are integrated and support themselves. The integration with ERP lets you save time that you used to spend on selecting and calculating the data.
The things a modern e-commerce need vary from one business to other. Those mentioned are only some ideas and not necessarily every trader needs them to the same extent. To learn more about them contact us! What are your ideas to innovate your e-commerce?