Unlike on a busy street, in your webshop, huge traffic is extremely desired.
How to gain one? Well, customers are lately quite moody… They feel the need to be a part of a community, they feel the need to learn more, they want to get good quality at a low price and even if you provide it all, they still think that something is missing here… children!
Don't look at them like that! You're a client form time to time too, and so you should know that it's also partially because there's so much advertising. Shoppers become overwhelmed with the enormous amount of super deals, unbeatable prices and flashing pop-ups on every site they visit. No wonder that we are moody and demand a change. Let me present some ideas how to actually befriend your clients.
Listen carefully, I will say this only once!
You probably know this phrase by Michelle from the resistance (“Allo Allo”). There was war going on in that TV series, so nothing important could be repeated twice. The same is going on social networks, blogs and forums; people are asking, talking about their problems and looking for solutions. Plenty of priceless customers are asking for advice and if you are ready to give one, you may gain extra respect. It could be a good idea to spend some time looking for good forums and social networks and make connections with your customers.
That may not give you a result straight away but it may create a long lasting bond.
Give something precious away
The responses you'll give have to be worth reading. It's good to recommend other solutions or products than yours. Don't try so hard to push your products through. It'll indicate that you really care for the customers good. If you write a company's blog, and you should, share your knowledge. Don't be afraid of giving your experience away for free. When you write useful content, you present you passion for the branch of business you work in. If you publish blog posts and wall-posts on Facebook regularly, your clients will definitely come back to learn more useful stuff. This process can eventually lead to trusting you and making loyal clients.
Give some rewards
You know that you exist because someone out there is buying your products. Thus, it would be great to appreciate those people. Add some small extra to the parcel from time to time. For example, if the purchase exceeds some price or if you recognize the shopper as a frequent one. You, can't do that? Then you may always send some birthday wishes or some small discount.
Why not organize a free shipping day? That can cost, but it'll drive traffic and increase sales. And isn't that what you need?
Don't be an ignorant!
Let's say that you already have an account on Facebook, Twitter and maybe a blog. What you want to have now are the opinions and feedback. Try to read all of what you clients have to tell to you. Sometimes, you can come across some useful improvement, you wouldn't figure out yourself.
That concerns criticism, as well! Don't delete negative feedback but try to solve the problem. It's good to talk to the person and maybe even solve their problem . That way out of mortal enemy you can get a devoted fan.
Don't waste people's time!
Flooding you clients with all your products at once doesn't mean they are going to buy anything. It will even reduce your chances for a sale. In order to prevent such situation your eshop should be equipped with filtering and grouping options. That way you can approach each group of customers differently, according to their individual needs. If you display exactly what they'll looking for at a given time you'll more likely sell something.
So, don't wait - start categorizing!
An extraordinary offer
The latest fashion in e-commerce is a group-buy. It's when you offer a product at a high discount on condition that a certain amount of people will decide to buy it. It's a social trend and there are huge possibilities involved. I will elaborate on it more in some of my next posts.
What are your ideas to get more loyal customers? Have you got some good examples of methods that worked?