Group-buy deals, by means of Groupon or any other website of the sort, are an expansive marketing tool these days. It seems every respected business tried group-buy to leverage its profits, at least once. Thus. e-commerce can use it and use it as well. With even larger success than an offline business. Obviously a group-buy can turn out either great or not terrible, but it all depends on a good business strategy.
If there appeared a question mark over your head, I suggest following a few pieces of advice!
It's already there where you are, but it's bigger!
Groupon is genuinely an Internet phenomenon that attracts also your potential customers. And those customers are predicted to spend 820.5$ million in 2012 on online shopping making 7.4 billion transactions through mobile phone. Aren't those impressive numbers?
The mentioned customers are people of about 31-44, who are at the same time people interested in group-buy deals. But websites, such as Groupon have a huge advantage over most of e-shops, and that is a huge base of e-mail addresses and contact data to customers. It's all within the reach, if you prepare yourself well!
Shoppers would like some company
Group-buy deals work not only because of a huge discount, but also because of the social experience involved in them. Well, no one likes to shop alone, we always choose places where there are quite a few people and we tend to follow the trends. If that's the case just choose a unique product and let shoppers share the pleasure of buying it together.
However, always remember to choose the right product at the right time, as the situation when you have too much of a crowd may end up, like here in tears.
A win- win situation
Let’s face it, you have to spend money on marketing anyway and from the experience you know that not all golden strategies work for you. If you create a group-buy and it won't work, you'll still get the desired traffic. Shoppers that wouldn't find your site, if it wasn't for a group-buy event, will be able to go through your shop or recommend your offer to their friends. More recommendations mean more tweets, more wall-posts on Facebook and that altogether mean: more traffic!
As an e-commerce business your job is even simpler, as a purchase is only a few clicks not miles away.
Get them hooked!
You are probably aware that 55% of online shoppers choose e-shops over shops because of the lower prices. It's good to use this knowledge, because you know that the quality you offer is uncertain until a customer actually gets the product. When you organize a group-buy, you have a chance of presenting your quality, as a costumer is more likely to buy a product on sale even if she or he doesn't really need it.Once the group-buy is over, the client knows what to expect from you and can decide whether to come back or not.
Thus, be careful and choose wisely the product for the promotion!
Bear that all in mind!
Group-buy can be a true blessing for the promotion of your online shop. If you plan it well and at the right time, you'll appear as a big brand that rewards its clients. What's more, you'll come to exist on social networks and gain on popularity. Bear that all in mind and spend some time on planning to achieve a booming success of this sort!