You already know that most of your customers are registered on social networks. Of course for some of them it’s just some way of entertaining themselves and they don’t treat it seriously. But there is a large number of people who treat social media, as a modern means of communication. Different social networks from Twitter to Facebook are full of not only private but also business profiles.
Whether you like it or not, your company will eventually need to think of a social media strategy, especially that you are in e-commerce.
Although social networks like Twitter or Facebook are full of irrelevant conversations and generally speaking some silly stuff, you should treat them as rightful channels of social interaction. Isn’t that TV is more and more lacking of quality content? But, wouldn’t you like to have your eshop’s commercials there? I mean, let’s face it, shoppers research the product online before buying.
For that purpose they use not only search engines but increasingly social channels, like Facebook or Twitter.
It’s just that with social media you don’t need a lot of money for a start. If you have time and just need a bit more traffic, you can even do it all yourself. However, if you are more demanding and want to organize a really visible and striking social media campaign you should think of employing a full-time stuff and use the paid offers that social networks offer.
According to marketingcharts.com marketers plan to increase their focus on such marketing channels, as said social with overwhelmingly the most (65% ), followed by email (46% ) and content marketing (45%). If it’s not money consuming, it’s at least worth a try!
All of the social networks are undisputedly huge databases. There are over 750 million active users on Facebook and over 200 million on Twitter and there’s another social network evolving and it’s already extremely popular, Google+.
Your job as an e-businessman is to use all the available contacts to reach the customers and similar businesses. Thanks to that you’ll have an opportunity to get the knowledge and experience from the best ones in your field and also increase your sales.
Social Media seems to be all about brand’s reputation. But the worst thing than having a bad reputation is to not have one at all.
Where to start?
It’s a good idea to start with Twitter. Here you can easily do your research and some opinion leaders. If you sell clothes, look for fashion designers, stylists and people passionate about the topic. Then just read what they’ve got to say and spread the word.
You’ll not only get the necessary knowledge but also some respect for sharing useful information with you followers and Twitters’ community. Make sure your clients are up-to-date with the newest trends that may also create the need for something from your offer.
Once you feel educated enough, it’s time to join the conversations. Don’t hesitate to share your opinions, even if it means giving your knowledge away for free. While answering to potential customers remember to be discrete and rather give options and useful advice.
Social media is more branding than sales-oriented. Take a look at this chart, doesn’t it look promising?
Give them a reason to love you!
One way to do it is to share relevant content and useful advice. But with Facebook you can extend your strategy a bit more.
The statistics show that 90% of Facebook users trust the recommendations on the social network. There’s no time like now to sign your webshop in! Leave people the possibility to “like” you on your online shop. Ask people for an opinion by putting out videos and photos of events or products. And reward those who are most active by sending discount coupons or special treats. It’s the experience that consumers get from a brand that matters. Thanks to social media, you can create unique experience for your customers and fix the negative experience with a wise response.
Emotional connections rely on the power of association, which has always existed, and has long been a marketing and advertising principle. Consumers start to associate products with experiences that surround those products, or the experiences that they would like to have surround those products.
The rule is simple with customers who love you - you sell your goods regularly and are recommended further. That can take longer than an average marketing campaign but also lasts much longer.
What is your experience with Social Media marketing? Is there anything you fell could be added here? Feel free to share!