Big brands organizing their online presence
Over the past 12 months, global companies such as Auchan, Gap and Inditex (the owner of Zara) have expanded by entering the Polish e-commerce market. Polish retailer Empik Media & Fashion has already enjoyed success since launching e-sales. Despite the competition from Merlin, the retailer has become one of the leaders in Polish e-commerce.
An online store offers different opportunities
For Tesco, e-commerce has become a necessity in the light of shrinking sales at traditional locations, Rzeczpospolita recently wrote.
Opening an e-store costs a similar amount as opening a new shop. But the reach of an online shop goes beyond normal geographical boarders. You can be opened 24 hours a days, 7 days a week, without personnel issues. Your online store won't mention labor code regulations related to working and over hours. Therefore, for many companies an online store is becoming increasingly attractive.
Poland is a promising e-commerce market
According to ResearchFarm, a market research company, the value of the Polish e-commerce market reached €3.3 billion in 2010. By 2015 that number is expected to grow to €5.9 billion. In terms of e-commerce growth, Poland is Europe’s 5th e-commerce market and growing rapidly.
Source: Warsaw Business Journal