In contrast to a common stereotype, it's lately been men who shopped online for clothes more eagerly and effectively rather than women. E-commerce male shoppers' spending in the fashion sector grows currently at 13% rate annually, while in case of women the number closes at 10%. The trend is especially visible on sites providing complex shopping experience, such as fashion advice and/or purchases based on shipping trunks of clothes. And let's be honest guys, we like to buy the things we need, but we just don't want to visit the mall, right?
Fashion business in e-commerce
Clothing sales (36% of share in e-commerce) are catching up with e-market B2C leading product: books (44%) . They are currently worth $41 billion, and although women are responsible for the majority of those spendings, the male audience started to be more responsive outdoing women in fashion online market 13 to 10 percent of annual growth. Apart from the traditional e-shops selling clothes, there are also those customized exactly to men's needs. Personally, I believe they have a lot to do with those 13% mentioned above.
Online shopping needs to become more convenient
I personally believe that the majority of man do not really hate shopping. They just hate to waste their time looking for something you might not find in the mall. Shopping in a mall or high street is just way too time consuming and exhausting.
Online shopping has the potential to solve this issue, when the online retailers really manage to provide a good online shopping experience. Good and fast search and "personal" advice are the key factors here.
And it looks like retailers start to understand, because based on the figures men start spending more and more online. But I'm not sure whether many retailers realize this market potential. Too many shops might be too much focussed on the big spenders, women.
The main idea behind trunk-shopping in fashion is that clothes are being shipped to the customer for free, so that he can pick and choose. Most of such services are provided in man-only e-shops and can be characterized by being fast and convenient. No longer does the client need to spend time on browsing online shops in correspondence to his preferences. He needs only to set his preferences, including size, style, etc once. This saves a lot of time, and if one feels this is not the best at matching pieces of clothing there's also a stylist who will analyze client's choices for him.
This is a perfect solution for professionals who prefer spending their time in a different way than shopping in a crowded mall or even browsing through an e-shop. No wonder e-commerce clothes shopping is becoming more appealing to man.
Worth investing in
The world's leader if it comes to B2C e-commerce sales is still the United States, followed by the UK and Japan. The fastest growing market in the area is China and the best performance out of European countries is expected from France, Italy, Spain, Russia, Turkey and Poland. All of these countries are characterized by well-developed services sectors, which indicates a lot of white-collar workers also among man. Out of those professionals we can easily assume that the majority is increasingly tech-savvy and open to innovation.
Moreover, the research conducted by to the U.S. Census Bureau, points out that in comparison to women, man stay single longer. This tendency leads to the following conclusion: they have more money to spend on themselves, need to look good and are more likely to ask for some (anonymous) fashion advice. Stereotypically known for being pragmatic, men will also spend more on one purchase, just to get it over with for a longer period of time.
Prepare for changes
The e-commerce market is constantly opening to new audience. Each sector has to response to them in time, since e-commerce is getting more and more available to a variety of retailers and customers. Thus, no wonder that the fashion industry, so close to women, is now being invaded by men looking for convenience and efficiency. In case you need any help, feel free to contact us!