World's e-commerce market is getting unified. We can easily ship products to faraway destinations and realize payments securely in different currencies. There are no boundaries to our offering and products, which made the world already a bit too crowded. It seems to be almost impossible to press into this competitive environment. The solution: look back and think local!
The Think Local idea
Every retailer origins from an individual commerce environment, one that has its own history of trade and a region-specific offer. There are products in each world's region that are unique and of a quality that couldn't be copied elsewhere. The retailers and artists selling them follow traditional values, stick to old recipes and provide a unique shopping experience to their visitors in-store. The one that drags a client right into the cultural specificity of the region.
Unfortunately, in most cases theses retailers are not present online and can rely only on tourists and seasonal demand for their product. After all, we usually buy gifts and souvenirs for a special occasion or while on holiday.
In the meantime, on the world stage there are global producers with powerful, well-known products that are sold genuinely, copied or used for inspirations by retailers all around the world.
The first market is way more interesting from the point of view of a business start-up. The products are not yet known to the public at large and there is a true story behind them. In comparison to globally accessible offer this initiative might bring a breath of fresh air to e-commerce.
The challenge is only in convincing the local retailers to unite and join the online world. How?
Help eliminating the risk
We already have a technological background with rich experience in e-commerce solutions, we're interested in marketing of e-commerce offer and we know our way around the daily shop's operations. These are the advantages that drive our idea.
Next to do is to convince local retailers. That might be not as easy as you might think. I know, we offer a great bonus: to promote small local businesses online without any risk on their side. A win-win situation! Yes, true, but there is the question of the copyrights and mutual understanding.
Very often in the case of local artists the issue is not the lack of knowledge regarding technology, but being afraid of copycats. Once they place an image of their product online anyone can copy the unique product and profit. The clue is to help them realize that their products value is not only the design, but also the quality of work, material and the whole process of preparing it. The value lays in the culture's message behind the offer and this is something you can't copy.
Hence, there is a need to provide a genuine environment for the local offer where all buyers can be sure that the products and retailers behind it sell and share original items strictly connected to their region.
Clear rules on all sides
The undertaking of this sort involves gathering local artists and small retailers but also gaining clients that might be interested in the new offer. There are a few drawbacks here we need to watch out on:
- The products are unique and have limited accessibility.
- The clients don't know much about the offer. - how should the original product look like, etc.
- The artist and retailers usually don't have the experience in online sales.
There is just one way to do it, clear communication and minimal risk on the side of the artist/retailer and potential customer.
We made sure that we profit from our idea after both clients and retailers are fully satisfied with the transaction, we have the platform, we arrange the payment and delivery while retailers and clients only exchange goods. This is time consuming but worth the effort, since the reach is world-wide and the offering exceptional.
Whenever we travel we look for things that can take us back to the cheerfully holiday. Yet, often we are not aware which of the items we buy or the food we eat is genuine, we only rely on our sense of aesthetics and a shop's good will. To add to our holiday doubts, there are the airlines luggage limitations.
The idea of thinking local is to send a bit of our culture straight to customer's home where they can appreciate the value of proven regional products and at the same time call to mind the experience they had during holiday.
Soon, I will proudly introduce our solution to holiday confusion and region promotion! Stay tuned and share your thoughts! Anyway, I'm leaving you the link [gdansk.findlocalgift.com] to have a look and in case you wish subscribe to our newsletter :)