U.K. Votes to Leave EU, today you can see this almost everywhere. As a webshop owner, selling across Europe, you might ask yourself how this might affect you.
The British have the largest e-commerce market in Europe. Highest cart values, best webshops turnover and largest amount of active shoppers in EU.
Online trade with U.K. might be more expensive as some time-consuming procedures might be required at the border. But in every loss, there is a potential. German, French, Dutch, Polish and all other EU countries could step into the place of the UK exporters, and win new customers.
Yesterday's decision might result in more damage for UK e-commerce, limiting their market, than for the united European nations community.
For some time, the British might be also not considered as an easy to invest market. Trade deals might be hard to negotiate; market might feel a little bit isolated. This will give some advance to Berlin, Warsaw, Lisbon and other high potential cities.
Future will tell. Remember to find opportunities where other see the issue.
During upcoming weeks, we would like to share our observations and opportunities that will come.