There is growing scientific evidence suggesting that one thing which would really increase the probability of purchase is tailoring customer experience to the user's personality traits, general preferences and who the customer really is.
The reason why personality traits are important to what we buy is that they strongly influence our choices of brands, price segments, styles and product categories.
Customer DNA is an engine based on a machine-based learning mechanism that enables recommending products to customers based on their personal profile (“DNA”), which is gathered through a collection of multiple triggers and customer factors.
Recommending products based on Customer DNA
Customer matches to a completed DNA profiles segments,
Step-zero webshop content personalization,
Accuracy improvements for the multiple-step process,
Manual override control,
Live statistics and reports.